Counterintuitive Focus

In more than two decades of working with top business owners, I’ve noticed something fascinating.

Most people believe if they get even better at what they already do, they will feel better, think better and get better results.

They enrol on advanced mastery courses to refine their skills, deepen their expertise, and master the latest hacks.  They search some something new, believing a new snippet of information will make the difference they’re looking for.

They put themselves on a linear path, believing they need more experience, better techniques for stronger results.

But becoming an elite high performer isn’t linear, its exponential.  It’s not about improving one thing, it’s about embracing every aspect of what you do.  It’s about defying conventional thinking of your profession or industry.

Here are five sequences that highlight this truth:

Leadership

• Good professionals lead.
• Great professionals develop leaders.
• Elite professionals create leaders who stand in their own strength, no longer need them – but still seek them out.

 Caring

• Good professionals care about their team.
• Great professionals challenge their team to grow.
• Elite professionals scare their team – they care so much they appear not to care.

Problem Solving

• Good professionals solve problems.
• Great professionals find the right problem to solve.
• Elite professionals help their team and clients find bigger problems to solve.

Goal-Achievement

• Good professionals help their team and clients reach their goals.
• Great professionals help their team and clients set better goals.
• Elite professionals help their team and clients achieve what looks impossible.

Selling

• Good professionals sell their goods or services.
• Great professionals give potential clients an experience of their goods or services.
• Elite professionals create such extraordinary results their clients refer new clients for them.

The quantum leap from good to great is about skill.  The quantum leap from great to elite is about focus and thinking differently.  It’s about paradox, purpose and power.  It’s about playing a bigger game.

Which level are you playing at?

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