About Gail
My dream is to create workplaces that are good for our mental health, not places we have to recover from afterwards!
In addition to being a business psychologist, accelerated business growth consultant, I am a yogi, meditator and nature lover, I am a motorcyclist and love travelling roads less travelled.
Values
I walk my talk and weave my values into daily life:
Accountability. Do what I promise
Gratitude. A smile, thank you or unexpected gift
Authenticity. Honest, respectful and responsible
Wisdom. Life's inter-generational experience is powerful
Joy. Makes all your goals possible
The Background
I grew up roaming a great country estate in the heart of Cheshire. When I wasn't at school I was looking after the cows, horses, and livestock. Or sitting in the bough of my favourite oak tree watching the wildlife by the lake and across the fields. Every day had a purpose. Evenings were spent sitting round the table listening as my elders told stories of time gone by and our great connection to the earth.
I was fascinated by our natural world. I observed how the ecosystems changed with the seasons and how species diminished or thrived. And, as a curious child I continually asked "why". I learned when the winds blew, grass was dry and cows were lean. When the rains came, we lost crops and had to buy in food for the animals. When we were blessed with the balance of sunshine and rain, everything thrived from the animals to the food we grew in our kitchen garden. We were happier, more purposeful and thrived. That was the beginning of my fascination of how we thrive when we are in balance.
Studying business psychology led me to see a different balance of people and processes. Then curiousity returned and I embarked on my life-long passion as a neuroscience researcher, asking the question "What if we apply the theory of the natural balance of our ecosystems to our businesses? Would our businesses and people thrive?"
For over 25 years I have been observing more than 2,000 businesses as an ecosystem. Analysing which element of the ecosystem is out of balance, excessive, diminished or missing, adjusting to restore balance to people and businesses.
Over the last decade or so, my work has morphed into the Joyful Profits methodology.
Just as every aspect of the natural world revolves around cycles, business growth and health revolve around stages of growth. By mimicking how we restore balance in the natural world , we can apply root cause neuroscience solutions to our businesses and thrive. This is the cornerstone of the Joyful Profits methodology.
The BIG Difference
Gail has been acknowledged as a distinctive authority in her ability to translate complex, large industry ideas for the benefit of smaller businesses. In plain and practical language she serves her clients richly with "how to" not just "what to do". She does not sell, she serves her clients and ensures her clients serve their clients creating a true distinctive partnership between her clients and her clients clients.
Her clients achieve exponential business growth, mindset shifts, thinking performance, risk reduction and the maximisation and multiplication of business performance. She is known for her empirical pioneering approach to mindset and accelerated business growth and has transformed the lives of thousands of people.
She has set up, scaled and sold 4 of her own businesses. Led visionary teams developing sustainable human-centric, high-performance businesses. She has been the "secret-weapon" for CEO's and business owners delivering multi-million profit improvement. She has generated over £500m for her clients, has 20,000+ hours client service and has managed improvement of businesses from over 46,000 business and wellbeing audits.
As a leader in the field, Gail works confidentially at a grass-roots level, yet is regularly asked to speak at conferences and bespoke client events.
My Why
I set up, scaled and sold my last business. I could have retired at that point. But after experiencing the power of growth when people are happy and you have a clear strategy, I wanted to bring the methodology I'd created to the market so others could benefit too.
This is where Joyful Profits was born.
The heart of my why is unwavering passion in supporting other business owners to be happy, get what they want and thrive.
To create possibility thinking and challenge the status quo.
To turn ordinary into extraordinary. To be remarkable.
To makes hopes and dreams our new reality.
To make stress a thing of the past as we create more joy.
My Leap Forward...
In 1995 I was mentally exhausted, experiencing emotional turmoil, excruciating back pain and couldn’t stand straight.
I felt I had been unraveled stitch by stitch like a well-loved teddy bear, yet I knew I had to hit targets I'd promised to deliver.
Against all the odds I completed my solo, unsupported motorcycle ride around the coast of Great Britain with no sat-nav, no mobile and no wrong turns whilst raising significant funds for lung cancer research. I am the first woman to do it.
My Books
46 Ideas To Grow Your Business Fast
Here are 46 business growth ideas that have been proven to work time and time again. From revenue generation to marketing to mindset and personal development. When implemented they'll add 000's to your bottom line.
Why only ideas and not strategies? Think of the 46 Ideas as seeds ready to be planted and germinated into profit making strategies for you. Ideas come before solid strategies.
Why 46? Implement one idea each week and take six weeks holiday on the profits you'll make.
How Your Brain Is Blocking Your Business… And What You Can Do About It
Knowing one fundamental truth of the brain gives you the key for business growth and personal happiness.
Purposefully written in a straightforward, fun and accessible way shares how we are ruled by the patterning of the oldest part of our brain.
Mastering this subtle art and seeing the ah-ha moment can change your business results and how you experience your life.
One Woman Two Wheels 3989 Miles
Against all the odds of mental exhaustion and emotional turmoil, in 1995, I embarked on my solo, unsupported motorcycle ride around the coast of Great Britain, becoming the first woman to do so.
During the eight months of planning, I learned to ride a motorcycle and discovered the connection between my mind, emotions and my physical, crippling pain. More importantly, I discovered how to reduce and eradicate the pain so I could optimise my performance and get on a motorcycle! When I learned the mind-emotions-body connection, I was able to reprogram my mind (and body) so that I was pain free and able to fulfill my charity commitment, where I rode 250 miles for 17 days and happily met every media interview on time, every time, raising a substantial amount of money for a lung cancer charity.
