Unshakeable is not “never wobbling.” It’s the trained ability to come back to inner stillness, hold your power and protect your profit, even when everything around you is moving.
The question I hear most from women founders and leaders right now is:
“How do I protect and grow my income in a shaky economy without burning out or sacrificing my life?” We usually laugh and say, let’s simplify that to, “how can we have it all?!”
You don’t just want more clients or clever marketing. You want solid, repeatable profit that doesn’t cost your health, your relationships, or your sanity and you want that delivered inside a system that was never really designed with you in mind.
That’s the heart of my work when I say profit + power + a nervous system that can sustain both.
Money Pressure Is Real
If you’ve felt like you’re working harder for less security, you’re not powerless.
Trading conditions may have tightened and women may be looking externally for extra revenue streams, but the scales are not tipped in their favour because women-led businesses still receive a tiny fraction of available investment capital. So, if you’re quietly feeling the effect of a volatile economic floor and a funding system that routinely underestimates women business owners, here’s a quick reframe: “How do I create reliable revenue?” My first answer is to point towards the usual untapped 30% of revenue that’s in most businesses, but for now, let’s look at overcoming some challenges.
Burnout, Overload & A Nervous System That’s Had Enough
Emotional and physical cost of holding everything climbs as quickly as the focus on revenue, except it’s silent… until it isn’t.
Women find strength and fortitude to succeed, but they are also tired. Sleep is lighter. Emails bleed into evenings. The mental load stretches from clients and teams to children, ageing parents and everything in between.
The capability trap is an uncomfortable but familiar pattern. Women hear themselves saying “It’s OK, I’ll just hold a bit more for a quieter life.” A bit more for clients, another level of responsibility (probably without remuneration), more emotional labour and more unpaid thinking time.
Your business balance sheet may not keep score, but your nervous system does. Joy fades, focus is foggy and decisions feel heavier than they used to.
The Real Issue
After thousands of hours tracking the real issue over two decades of building businesses, I keep coming back to this, which has become my mantra!
“Your breath controls your nervous system.
Your nervous system controls your brain.
Your brain controls how you lead, think, decide and perform.”
Ignore your nervous system at your peril because it is the communication underneath your verbal communications and gives you an advantage of valuable information others don’t see.
Hidden Energy Leak
Relationships and businesses are built in the real world and being seen in rooms is a big part of business growth. I’ve seen business events where there is a quieter layer that is rarely accounted for. I’ve experienced it throughout my career and I’m sure you’ll recognise it.
- Being underestimated in meetings
- Having your prices questioned
- Being asked for “a bit more”
Fascinatingly, I’ve observed the cultural norm and power shift when a man walks into a room and fills the space and people say “he’s confident”, yet a woman does the same and people say “that’s a bit much.”
So, women learn to be “appropriately powerful”, not too much, not too little; not too loud, not too soft; leading while quietly managing everyone else’s comfort.
This split attention is a hidden power, profit and energy leak.
Underneath the leakage the question sounds like, “How do I claim my full authority, pricing and visibility in rooms that still don’t quite expect me to be this powerful?”
Putting It All Together
The essence is simply this…
“How can I grow my business without burning out, breaking down, or shrinking? “
The answer… Become unshakeable.
When you stop building for maximum hustle and start building for unshakeable profit you thinking lens shifts and you begin asking:
- Which offers give me the highest profit per unit of energy (ROE), not just the highest revenue?
- Where am I still undercharging because I don’t want to be “difficult”?
- What’s the minimum number of clients or contracts or revenue I need for a calm, solid baseline and how do I secure those first?
This shift treats your nervous system as core business infrastructure (because it is). It’s as essential as your bank account and tech stack. When you build in strategic rest, clarity and breath mindless scrolling reduces and then:
You quietly upgrade your relationship with power and profit:
- You’ll notice where you still make yourself smaller to keep the peace
- Where you hold your price without over-explaining
- When you let silence sit in the room without rushing to fill it
Unshakeable power isn’t loud. It’s the calm, grounded knowing of: “I belong in this room, at this level, on these terms.”
As you peep through the veil of the future, let this be your internal brief, “I am building an unshakeable profit model that my nervous system can actually sustain.”
From this point, every strategy conversation gets clearer because you are no longer asking, “How do I do more?” you’re asking “How do I design this business so it works for my money, my mind, my body and my future?”
This is the real problem women business owners are solving now because we know it’s where your greatest power and profit live.
Ready to feel unshakeable?
Remember, power isn’t just who speaks the loudest, earns the most, or holds the title. Power is who still has access to their full self when the stakes are high.
Contact me to discover more about how to reclaim your inner power. I hold masterclasses, small group training and private advisory where I share a unique perspective on power, presence and influence that affect your affluence.
Love. Gail.